With a predicted $75b market value in 2025, there is little doubt that a career in the e-commerce industry is an enticing prospect for young Africans, especially those in the tech space.
In this post, we cover tech career opportunities that abound in the world of e-commerce with the objective of encouraging young Africans to acquire skills that would make them employable for the future market.
E-commerce Tech Career Opportunities
1.Working As a Developer
Given that mobile and web applications form the basis of the e-commerce space, there is little doubt that there will continue to be a need for individuals who possess programming or general software development skills.
The prospect of building a mobile development company that caters specifically to the needs of e-commerce merchants can be truly rewarding.
E-commerce platforms have been on the cruel end of some sophisticated cybersecurity attack in recent years. This is primarily because sensitive information such as client payment details is involved in e-transactions.
According to Symantic, consumers lost a whopping $19.4 billion dollars in dealing with cyber-attacks in 2017.
Hackers will continue seeing opportunity and vulnerability in the e-commerce industry thus increasing the need for merchants to hire professional cybersecurity operatives to secure their data and customers from cybercriminals.
There are other reasons why students should consider a career in cybersecurity, but the e-commerce industry will face an increased demand in the number of security operative in the coming years and a skill in this regard would be almost priceless.
3.Digital Marketing Experts
There is a lot more to e-commerce than setting up an online store. The general practice of sending traffic to the store, maintaining a steady flow of traffic and increasing sales to the online community is the work of digital marketing experts.
Search Engine Optimization, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Social Media marketing are the basic components of digital marketing that finds increased relevance in the e-commerce industry.
While an individual could build a career on one of these components, a broader knowledge is required to succeed as a digital marketer. There are also chances you go on to build a world-class digital marketing firm in Africa.
You could kick-start your digital marketing career by taking this free Google course that covers online marketing fundamentals.
The concept of Big Data makes its way down to the e-commerce industry thus requiring that merchants employ the services of a database management team or at least a database manager in order to sell more.
A lot of data is exchanged during online shopping -e.g. customer details, browser location, and user shopping patterns.
General duties of a database manager include determining the best possible method of organizing data, recording and implementing it. Reading in between data provided by database management software to find out how it positively or negatively affects the business is also a requirement.
A good example could be sorting data that reveals the location of visitors to an online with the goal of retargeting such users with offers they are likely to be interested in.
This career path is not to be confused with web development.
E-commerce web administrators are charged with daily maintenance and support of an e-commerce web server. You will troubleshoot and fix server performance issues such as traffic overload and also perform regular data back-up and data recovery processes.
Additional functions can include updating the website content and link and also ensuring that the interface meets up with modern standards.
The demand for jobs in the e-commerce industry especially in Africa is expected to rise exponentially in the coming years.
Thus, we recommend that students embrace flexible online courses to gain more knowledge to position themselves for an e-commerce tech career.