The telecommunication giants have partnered with Snapplify, an ed-tech focused company to bring thousands of books to African readers and learners.
According to All Africa, readers across multiple devices including mobile, desktop and tablet will get access to many books in electronic format without paying extra costs for download. Books made available would range from educational materials to bestseller leisure reads.
Efforts such as these by African entrepreneurial firms have been lauded as one of the ways to improve digital participation from Africa. It ultimately rules out the need for young African readers to pay extra data costs to access important information.
While Snapplify has always been know as an ed-tech services company, Econet Wireless is a subsidiary of Econet Group founded by serial entrepreneur Strive Masiyiwa in 1993. The globally recognized thought leader has campaigned for digital inclusion through his social media engagement and the latest achievement seems to have his stamp all over it.
Econet Adds Strong Presence To Snapplify’s Innovative Solution
Aside from being practical, the latest efforts of these firms have other ingredients that it needs to succeed.
For one thing, Econet Group already has a strong presence in Zimbabwe, Zambia, Malawi, Tanzania, Botswana, Lesotho, Ghana, Nigeria, and Uganda. Kwese TV, for instance, is popular amongst this region and can take the new tool to rural and urban African cities.
Snapplify has also gathered nearly a decade from distributing digital content and looks poised to use this expertise in new ways to improve Africa. The firm already offers “e-learning solutions” in SA and Kenya and has a catalog of about 240,000 leisure and educational titles.
Snapplify’s operations director, Mark Seabrook said in the report,
“We are excited at the opportunity to work with Econet, and as we continue to expand into Africa, we hope this partnership will allow us to reach more readers and improve access to digital educational materials on the continent”
The growth of Africa’s future digital economy would depend on the development of innovative solutions such as the one brought about by the new partnership.
What would be your contribution to improving digital literacy in Africa?